past social media brand WORK
PAST NIKE BRAND WORK 1995 - 2003
SOCIAL MEDIA EVENTS
Over the past six years we've created and experimented with various themed events such as #ChardonnayDay, #CabernetDay and #MerlotMe. Each event serves as a digital testing grounds where we try different ideas and ultimately hone our skills to stay on the cutting edge of digital marketing.
The events have little to no paid media behind them and are meant to be purely organic in nature. The results below demonstrate what we can do for your brand.
Over the past ten years Merlot has slipped in marketshare. Bakas Media partnered with domestic Merlot producers to reinvigorate the varietal through a micro site and social media.
IMPRESSIONS - 64,200,000
REACH - 5,100,000
TWEETS - 4,700
RETWEETS - 3,000
PARTICIPANTS - 1,500
What started out as a small gathering of wineries organized by Rick Bakas in 2009 has grown into the largest global varietal day concept that has since been copied by others around the world, including #ChampagneDay, #TempranilloDay, #GrenacheDay, #IPAday and #SauvBlanc.
Without any paid media, #CabernetDay is a combination of online and offline participation that has been a trending topic on Twitter in each of its five years and at it's peak in 2011 reached some staggering organic metrics:
IMPRESSIONS - 123,000,000
REACH - 10,900,000
TWEETS - 16,000
PARTICIPANTS - 6,200
Now #CabernetDay runs itself without much planning or promotion. The wine industry comes together each year to celebrate the Cabernet grape on its own organically.