On September 3rd, wine lovers around the world will converge online to celebrate the Cabernet grape (Cabernet Sauvignon and Cabernet Franc). No matter what social media site wine lovers are on they can share anything related to Cabernet and as long as it has the #CabernetDay hash tag it’ll be searchable.
The annual celebration has become an unofficial kick off to the holiday wine season taking place on the Thursday before Labor Day each year. With chilly autumn nights, grape harvest under way and hearty fall food around the corner, the king of grapes ushers in the season in style.
Here’s the way it works:
Post photos on Flickr. Post videos on YouTube. Post Tweets on Twitter. Share photos on Instagram. Check in on Foursquare. Share anything on Facebook… You get the idea.
For wine lovers who are just there to drink good wine, it’s just plain fun. Who doesn’t like to share good wine with friends? Wine+food might be the most inherently social interaction there is so it stands to reason wine and social media go hand in hand. Events like #CabernetDay embody the spirit of socialization. It’s like setting a giant dining room table and inviting thousands of wine lovers to pull up a chair and join the conversation.
Here’s HOW your participate:
1. Pick out the wines you want to enjoy on #CabernetDay. Many wineries cook up special offers in their tasting rooms, and some restaurants or wine shops offer deals on bottles.
2. Whether you’re at home, out at a restaurant post your memories online for others to see.
See you online. Cheers!