Sarah & Sparky Marquis, owners of Mollydooker Wines, are some of the most decorated winemakers in the world. They have received ﬁve 99-point scores from Robert Parker’s The Wine Advocate; four of their wines have been chosen in the Wine Spectator’s ‘Top 100’ and their Carnival of Love Shiraz has made the Wine Spectator ‘Top 10’ list two years in a row. Sarah and Sparky have been named ‘Australian Winemakers of the Year’, have been chosen by Robert Parker among the ‘Top Wine Personalities in the World’, and have been crowned ‘McLaren Vale’s Bushing King and Queen’ a record three times. Mollydooker winery is located on 116 acres of prime McLaren Vale vineyards, about 45 minutes outside Adelaide.
Mollydooker asked Bakas Media to solidify their social media presence in order to facilitate one-to-one relationships. The solid online brand presence paid off immediately in July 2011 when Mollydooker lost $1M in wine during a shipping accident. The winery was able to manage the PR story through real time communication on social media sites.
Sarah & Sparky asked Bakas Media to create a contest site that would leverage social media to name their new wine. Label our Lefty was designed and launched July 31, 2011 using the inherent viral nature of social media to generate close to 10,000 names with over 50,000 hits on the contest site.
Bakas Media will leverage QR code strategy to drive traffic to the newly created Mollydooker Mobile website during the winery’s fall tour of the U.S.