After a long hiatus from the Bakas Media blog, it’s time to get back in the saddle and catch readers up on what I’ve been up to.
This new media relations agency was created to not only help businesses makes sense of the social web through consulting projects, but focus on developing new media tools.
In the past 12 months we’ve built micro sites with social sharing functions, consulted with brands like wine.com and ABC’s Bachelor Ben Flanjnik of Envolve Winery. But what I’m most excited about is joining the advisory board of Forkly and becoming the VP of Marketing for mobile payments provider, PressPay.
These are new tools in the tool box. Forkly is a rapidly growing mobile community of wine+food lovers. Think of it as the Instagram of eating and drinking. I like this project because every wine, beer and food brand (as well as every bar, restaurant, winery) will be able to control their brand at a granular location-based level…for free. Any brand can see who’s influential about their product, and where.
PressPay is a mobile payment option that can be added to any mobile shopping cart. It makes it easy for people to pay for stuff in a few clicks. We’ve been in stealthy bootstrap mode for the past 12 months, but are about ready to come out of the cage. This summer PressPay will be rolled out to approximately 10 million merchants through an endorsement from one of the largest business entities in the U.S. Press release coming soon on that.
ROI and the social web
Without a doubt, one of the biggest questions about the social web is, “what’s the ROI of social media?”
The question has a fragmented answer. Each business has different goals and different ways of achieving their goals. Another way to look at is to ask, what’s the Return on Attention?
This brings me back to the original reason I started Bakas Media. It was a desire to help companies use the social web or their business cut through the noise and turn attention into intention. And to develop or identify relevant platforms beyond Twitter and Facebook. There are literally too many apps and websites to keep up with. We’re all feeling overwhelmed by technology, so getting someone’s attention is getter harder.
Once we become untethered, it’s game on.
We’ve only been able to answer the ROI question halfway because we haven’t had all the tools yet. Sure, we can tap into the real time experience when someone is enjoying our product, but giving them the ability to take action (real time) via mobile device has been missing. That’s where ROI happens—in the real time experience of your brand.
The end destination has been, and will be mobile commerce. If social media is the race, mobile commerce is the home stretch. Like the last bit of asphalt on a new bridge, or placing the last brick in a wall, or picking the curtains in a new home—pick a cliché, mobile commerce is the final piece of the puzzle when achieving ROI in today’s social web. Once we become untethered, it’s game on. In the very near future we will be able to do something we’ve never been able to do before — tap into the realtime experience between a consumer and a product where the consumer can make a real time purchasing decision using their mobile device. This is a magic place that isn’t as far away as it seems. It’s kinda like Narnia.
I’m working on a five-part series coming next week on this blog entitled, The 5 Pillars of ROI Success with Mobile Commerce. If that sounds interesting, please consider signing up to this blog so you can receive updates.
The past twelve months have been fun, but the next twelve months are going to be an adventure. Please let me know how I can help you figure out mobile commerce.