Rick Bakas spent eight years at NIKE in Beaverton, Oregon where he learned the art of branding, identity design, grassroots marketing, packaging design and how to tell a brand's story from inception to the sales floor.
He was a key figure in the creation of high profile projects such as the NFL Denver Broncos identity design, NFL New York Giants identity update, Team Jordan, NIKE Basketball Battlegrounds and the Oregon Ducks identity creation.
With the rise of social media, Rick applied everything he learned about branding at NIKE to the digital marketing space starting in 2006.
Bakas Media has developed industry-leading digital strategies for wine.com, ABC’s Bachelor Ben Flajnik, Envolve Winery, Chateau Montelena, Evening Land Vineyards, Mollydooker, British Airways, and WeedHorn.com.
Rick has been a contributor to Mashable, Wine Business Monthly, Sommelier Journal, the Guild of Sommeliers and Flipboard Wine & Spirits, and has been referenced as an industry thought leader in WIRED, The Wall Street Journal, CNET, ABC Nightline, SF Chronicle, New York Times as well as Brian Solis’ (R)evolution series.