Once Oregon legalized recreational cannabis in 2014, the entire industry shifted into high gear. One CO2 extraction company in particular took a 'tortoise and the hare' approach.
While other extraction company's raced to be the first to market with subpar (and unsafe) products, Critical Source in Eugene, Oregon took their time to improve extraction formulations to produce the highest quality oil from the highest quality growers.
Their story is an homage to the native tribe that inhabited southern Oregon hundreds of years ago. The Calapooya tribe farmed their sustainably, including the use of fire which they used to burn off grasses to make it easier to access camas cakes.
We dug deep into their story and chose to go in a direction that reflected as many core values that connected the brand to the ancient tribe.
The patented child-resistant packaging is completely recycled stock with water based ink. There are 15 farms supplying high grade cannabis flower to Critical Source. We created a vintage matchbox package to play off the fire motif and took it a step further to design a vape pen and battery that looked like a match stick inside the matchbox.
Each farm has a unique collectible design on their matchbox, making these packages not only sustainable, but desirable.