Around 1999-2000 NIKE footwear designers were experimenting with dye sublimation. It provided a unique opportunity to work with the designers by adding graphics around the 3-D shoes in a way that told the story.
Jason Kidd's Zoom Comet shoes featured a printed sleeve wrapped entirely around the shoe. The idea was the inside shoe stayed the same, but the person wearing the shoes could swap out different 'skins' for their shoes depending on which player they wanted to represent.
The Kidd design was inspired by Neo from the Matrix. That was the most popular movie at the time, and it fit nicely with how Jason Kidd played the game. He could see the floor and everything moving in real time.
The Air Turbulence II design is a graphic wrapped around the shoe suggesting the foot is breaking the sound barrier as it moves forward.